The company has adopted the Formula One theme for its FlowerTrials® which will be open at De Lier in the Westland region of the Netherlands from 8am to 5pm on each of the four days.
“When visitors have completed the circuit round our own assortment of new plants and taken the chequered flag, they can make a pit-stop and have a look at the racing car at close quarters”, explains Jodie Champion of FloriPro Services™. “It’s a little fun to make their day even more memorable”.
Among many new introductions on display at De Lier will be Pelargonium Caliente® in three new colours and Petunia Sanguna® in five new colours. Growers will also have the chance to view the 10 colours which comprise the new range pf Phlox paniculata Sweet Summer®, the seven new shades in Viola Deltini™ and three additions to the Viola Delta F1 series. The trial also includes an extensive selection of basket, bedding and pot plants.
To ensure anyone wishing to visit is not ‘left on the starting grid’ at FloriPro Services™ FlowerTrials, please register in advance at www.flowertrials.nl
FloriPro Services™ and Syngenta Flowers
Syngenta has two separate organisations for its flowers wholesale and distribution activities in the region Europe, Africa and Middle East (EAME).
Under the name of Syngenta Flowers, the wholesale organisation serves young plant producers and distributors. Syngenta Flowers offers an industry-leading range of genetic material, including the seeds assortment.
Under the name of FloriPro ServicesTM, the distribution organisation focuses on high-quality young plants, but also sells seeds and un-rooted cuttings directly to growers. FloriPro Services™ operates through its own dedicated and independent network across Europe, consisting of sales, marketing, customer service and technical service.
About Syngenta
Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology. The company is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2007 were approximately $9.2 billion. Syngenta employs over 21,000 people in more than 90 countries. Syngenta is listed on the Swiss stock exchange (SYNN) and in New York (SYT). Further information is available at www.syngenta.com.
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