It's not a tango without two
Strong partnerships are important wherever you are in the world
especially in challenging times, when bringing together fresh
thinking, energy and discipline can really make things work.
For Syngenta, this means offering comprehensive product programs,
anticipating the needs of the food supply chain, building solid
relationships with customers and exploiting research partnerships
with external collaborators for product innovation.
With an outbreak of a new fungal disease in Brazil last year, Syngenta
stepped in quickly and introduced products that saved countless customers' crops.
In Argentina, by putting a new business model in place enabling farmers to use their
grain as a production currency Syngenta was able to quickly put itself and its customers
on a stable footing in a market in turmoil.
Syngenta knows that the best partnerships always find the right rhythm.
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There are no flakes without the corn
Corn is one of the world's most important crops. The United States
is the biggest market, producing over 40 per cent of the 600 million
tons produced worldwide each year.
Syngenta is the leading provider of crop protection products
or US corn growers, supplying an estimated 29 per cent share of
the market in 2002. The company maintained its leadership in 2003,
most notably in selective herbicides where the newly launched product
LUMAX, from the CALLISTO family, had a very successful first season.
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Syngenta's comprehensive portfolio of crop protection products and
winning seed varieties are essential to help corn farmers maximize
productivity and keep cornflakes a regular treat on breakfast tables
everywhere.
It's not Munich without the Oktoberfest
Brewers know that for many people, a good beer is more than just a drink. It's a passion.
That's why they rely on the best barley to build premium brands.
For barley growers to quench the relentless thirst for improvement,
Syngenta has been working closely with brewers and maltsters to deliver
new varieties and growing methods that provide outstanding yields and
superior quality.
Last year, the Hybrid Barley System was launched in Europe a program
that is already improving yield by more than ten per cent.
Malting and feed barley are just examples. With its broad crop
protection product range tailored to the needs of end users, Syngenta has
a leading position in cereal markets.
Visitors to the Oktoberfest and cereal growers all over the world
are raising their glasses to that.
There's no progress without vision
For Syngenta, the benefits of biotechnology are fattening
up nicely. Last year saw the advance of the company's first
major biotechnology product since insect resistant Bt corn.
Initial sales of QUANTUM, a microbial produced animal feed
supplement, have already been made. Added to feed, QUANTUM
helps pigs and chickens to digest phosphorus from their feed
an important mineral for healthy bone and tissue growth.
The result of a joint collaboration between Syngenta and Diversa
Corporation of the USA, QUANTUM will also reduce the environmental
impact of animal waste.
All of which is good news for farmers not to mention their prize pigs.
>more on Plant Science...
It's not spring without the flowers
Imagine how colorless life would be without the brilliance of
begonias, the scent of stocks and the glory of gerberas. Over
the last year, Syngenta has been adding even more color to
people's lives and created new growth opportunities.
It's not just the unique blend of own-bred flower seed varieties
that have created a flourishing business. It's also how Syngenta
has pioneered new technologies that maximize product value for
customers.
Last year, this helped the company increase sales in Flowers,
notably in Europe, reflecting strength in the young plants and
cuttings market a market expected to grow by more than 20 per
cent in the next five years.
Building strong partnerships with the flower production network
has enabled more people to enjoy Syngenta-bred flowers bringing
spring to the young and young at heart.
It's not Australia without the barbie
With intense global competition, the pressure's on for farmers
to increase productivity and efficiency. At the same time, consumers
expect yearround quality produce, and the food supply chain requires
increasingly stringent production protocols to be followed. This is
becoming more important in all markets, from fresh fruit and vegetable
produce to wine.
Syngenta's unique experience in many markets is helping farmers keep
up with changing demands. Sharing technical expertise and building on
relationships with food supply chain partners ensure that Syngenta customers
stay ahead.
Australian wine growers can enjoy rewarding contracts as long as they satisfy
the strict quality standards and international protocols of their customers.
Last year, Syngenta used its pioneering experience in Europe to pilot
computer software that helps them meet these standards by controlling,
tracking and recording crop protection programs.
With Syngenta's support, growers can deliver produce grown to exacting requirements
while still having time to enjoy other important things in life like a
well-deserved barbie. |
