Ornamental growers strive to produce healthy attractive plants which satisfy consumer taste and command good levels of profitability. The growers must deliver millions of top quality, retail-ready plants to precisely coincide with times of peak consumer demand, and therefore they need suppliers who can offer both top class genetics and plant protection solutions with logistical efficiency.
The combination of flowers genetics, chemical controls and growing media in a separate entity facilitates cross category collaboration and innovation. Product development focuses on addressing specific customer and market needs in the most appropriate way, based on a bespoke understanding of conditions and requirements of the entire value chain to the consumer. Syngenta is active in two steps of the flowers industry value chain: wholesale and distribution. Under the name of Syngenta Flowers, the wholesale organization serves young plant producers and distributors / brokers. Distribution activities serving professional growers are managed under the name of FloriPro Services in Europe, Africa and Middle East, and Syngenta Horticultural Services in North America.